A product video that scrubs frame by frame as shoppers scroll, forward and back, with feature tooltips that draw in at exactly the right moment. Merchants add, position, and time each tooltip in the theme editor, with no code. Phones, tablets, and reduced-motion visitors get still images instead and never download the video.
Product pages usually explain features with static images and long spec lists, and shoppers scroll right past them. I built this on my demo store to show a product's features at the moment shoppers are looking at them: as they scroll.
The shopper experience
Callouts at the right moment
Each tooltip draws itself in, dot, line, then text, as the video reaches that part of the product, and disappears when it's done.
Smooth in both directions
The video downloads once and plays from memory, so it scrubs frame by frame whether shoppers scroll down or back up.
Light on phones and tablets
Smaller screens and visitors who prefer reduced motion get three still images instead, and never download the video at all.
What you control
All of this is done in the Shopify theme editor, with no code.
Add a tooltip for each feature, with its own heading and description
Place each tooltip with position sliders, and set its line length and which side the text sits on
Choose exactly when each tooltip appears and disappears, in seconds of video
Swap the video and the fallback images from Shopify's Files, no developer needed
Add the section to any page, and set its heading, size, and color scheme
Adapting it to your store
Every product tells its story a little differently. For your store, I'd match the tooltips to your brand, pick the products that benefit most, and test it on the devices your shoppers actually use.
